Covid-19 pandemic expanded e-commerce and nowadays the popularity of the e-shopping trend can’t be questioned about digital signature online. Considering how things stand now, there is a demand for a structure that can verify the identification of the customers buying a specific product online. Because the mentioned product can have age restrictions. It should not be available for minors, selling those items can put the providers on the legal radar. otherwise in imprisonment. Age verification solution can verify the age of the customers, thus protecting the minors and informing the companies when a minor has approached for buying an age-restricted product.
Know Your Customer’s Customer (KYCC)
Secondly, KYCC is Know Your Customer’s Customer and it screens the Ultimate Beneficial Ownership (UBO) against global watchlists and AML sanctions, keeping a keen eye on the customers of their customer, monitors their activities, and looks for any money laundering threats. We deal with surveilling the customers of the customer the organization is working with.
KYCC and business
KYCC is required in business to keep them one step ahead in maintaining the standard compliance policies related to financial crimes and to steer away from criminal maneuvers, illegal acts, frauds, and money laundering attempts.
KYC and protection of minors
KYC can provide a protective shield for minors from age-restricted products selling online. As KYC deals with knowing who your customer is dealing with, it can look out for their verification including their identity and age, and then give the access rights to buy the specific product based on their age verification results. This is advantageous for businesses dealing with alcohol, weapons, e-cigarettes, gaming, and gambling. Businesses trading with age-restricted items can look out for the age of their customers, confirming whether they meet the criteria that can make them eligible to buy the listed items on their website, with age checks.
What is Age Verification?
The process of identifying the age of the person by screening the government-issued identity documents of the individual with the age information provided by that person. In the context of online age verification, the face of the person will be matched with the picture attached in the government-issued identity documents, and to deter any spoofing attempts, the liveness detection of the person will be analyzed along with 3D mapping, skin texture, and depths detection.
The aid of Age Verification in KYCC
Since we are dealing with e-commerce, the identity of the person buying the specific item from the website is not confirms in many cases. A person could be claiming to be above 18 while being a minor all along. If websites ask the users to provide the information, there is a chance that they would lie, and if websites ask them to show identity documents as proof, there is a huge possibility that children would give their parents’ identity card information as proof and eventually buy the product that is unsuitable for their age.
How can we control this breach?
We can benefit through the wonders of artificial intelligence to build a system. Where the complete identity of the user is verified before continuing the checkout procedure. We can utilize age verification to check the age of the customer from the information present in the government-issued identity documents provided by the user. The face of that user sitting behind the screen of the electronic device, buying the product.
- The system can extract the information of the user from the identity documents and detect the age mentioned.
- It can verify age by screening and comparing the picture of the individual. The live selfie image is provided by the user. If the age verification results come in a green tick, the checkout process will processing, else, it will be discounted.
- Age verified by artificial intelligence will be more accurate than simple age. Checkboxes that anyone can tick without them being verified accurately.
- Online age verification is an easy target to be build and add to e-commerce websites. Especially when the whole system is shifting online.
In concluding thoughts, age verification of the person in offline stores is a lot easier than in online business. In a physical store, the salesman confirms the identity of the customer by just comparing the ID card picture. The customer’s face standing in front of him, but in the online market, things get complicate. Age verification online is an accurate, applicable, and productive way to handle these ambiguities and provide a secure. It should be a safe and protected shopping experience to our children.